Jeff Koons has installed a 45-foot-high inflated sculpture at Rockefeller Center in New York to raise awareness for National Missing Children’s Month, drawing attention to organizations such as the International Centre for Missing and Exploited Children. The primary sponsors of the project are Kiehl’s Since 1851 and the Art Production Fund.
‘It’s a pleasure to work with Kiehl’s and Art Production Fund on this charitable project,’ Koons explains. ‘this partnership will increase awareness and help the international centre for missing & exploited children make the world a safer place for children. I hope the installation of seated ballerina at rockefeller center offers a sense of affirmation and excitement to the viewer to reach their potential. the aspect of reflectivity emulates life’s energy; it’s about contemplation and what it means to be a human being. it’s a very hopeful piece.’